2024 Acko Drive Awards: Tata Motors Wins Best Integrated Campaign (Car)

Tata Motors has won the 2024 Acko Drive Award for Best Integrated Campaign (Car) at the Communications Jury meet for its ‘100 Reasons to Go.ev with Tiago.ev’ campaign. 

The objective of the campaign was to raise awareness about electric vehicles and how to remove mental barriers in consumers towards EV adoption. Tata Motors showcased various reasons to show how its EVs are about saving money, being environmentally friendly, easy to charge, easy to maintain and how it helps upgrade the life of the car owner. 

The TOTMs is a unique award in the automobile industry as it is the only one to have a category dedicated to communications and marketing campaigns by OEMs. In the Integrated Campaign category, participants had to showcase their campaign that used a complete end-to-end creative idea for a single marketing campaign for either the brand or a particular product. There were more than 18 entries in this category in the preliminary round and of those, six were shortlisted for the final round. Tata Motors emerged victorious with its ‘100 Reasons to Go.ev with Tiago.ev’ campaign. 

Runners up in the category include Maruti Suzuki Driving School’s ‘Dad-certified’ campaign as well as Mercedes-AMG SL 55’s launch campaign.