Ather Rizta’s XXXXXXL Seat Displayed On Billboards Across 2 Cities

There has been a lot of hype surrounding Ather’s upcoming family-centric electric scooter, the Rizta. In a bid to create a lot more buzz, Ather has put up two billboards, one each in Mumbai and Ahmedabad, showing off the so-called ‘XXXXXXL’ seat of the upcoming EV.

Ather has been driving in this particular large seat aspect pretty seriously and this is another unique take that Ather’s marketing team has to be commended for. The previous teasers with the Ola S1 Pro and Honda Activa have piqued our interests incredibly as Ather is trying to show that it can also do the comfort stuff well.

“When we started designing Rizta, one of our top priorities was to build a scooter that offers the utmost comfort and which does not compromise the everyday scooter experience. That's why we built the Ather Rizta with the most spacious seat ever – ensuring rider and passenger comfort on every journey. Our bold outdoor campaign showcases this commitment to redefining what a scooter can be.” said Pranesh Urs, VP & Head of Marketing at Ather Energy.

We shall get to know more about the upcoming Rizta, including its pricing, on April 6, which is also the 2024 Ather Community Day.