Audi India Launches My Auras To Offer One-Click In-Cabin Mood Control

Audi India has unveiled My Auras, a feature that allows drivers to activate multiple cabin functions with a single command through the MyAudi Connect app. The feature was available from 4 February 2026.

My Auras enables users to control ambient lighting, climate settings, seat functions, music selection, and ventilation through one interface. The system integrates Apple Music with the vehicle's infotainment setup, matching playlists to the mood selected by the driver. When a driver chooses a mood, the cabin lighting, temperature settings, seat heating or cooling, massage functions, and air circulation adjust to settings predetermined for that mode.

The feature is available across the Audi A4, A6, Q3, Q3 Sportback, Q5, Q7, Q8, RS Q8 and Q8 e-tron models from model year 2024 onwards. Customers can access My Auras through MyAudi Connect on compatible iPhones or through the vehicle's infotainment system. The app functions on select iPhone models with specified iOS versions.

Balbir Singh Dhillon, Brand Director at Audi India, stated that the feature represents the brand's commitment to creating experiences that adapt to customer lifestyles. He noted that users expect features that respond to their individual needs, and My Auras delivers customised moods for various driving situations.

The system includes preset moods for different occasions. Drivers can activate a birthday mode that is triggered automatically on their birthday. Festive themes can be customised to reflect seasonal and cultural celebrations. The app also provides access to roadside assistance and vehicle service booking through the same interface.

My Auras functions with iOS users exclusively. The feature works alongside other MyAudi Connect services, which include navigation, vehicle status monitoring, and remote climate control.

Currently, BMW India and Mercedes-Benz India do not offer a dedicated multi-sensory in-cabin experience app similar to My Auras. BMW India provides My Modes through its iDrive 9 system, which allows drivers to select between Personal, Sport, and Efficient modes. Each mode adjusts lighting, sound, and display settings. Personal Mode lets drivers customise interior colour schemes, lighting, and seat positions individually.

Mercedes-Benz India offers theme displays through its MBUX infotainment system, where drivers can select preset moods that alter illustrations on displays and lighting configurations. The brand provides an Individual driving mode that allows separate customisation of engine response, transmission behaviour, steering feel, and suspension settings across its range.

The difference between Audi's offering and its competitors lies in the integration method. My Auras provides a single activation point for multiple cabin elements through one click, whilst BMW and Mercedes-Benz require drivers to customise individual functions through their respective infotainment systems.