Exclusive: TVS Eurogrip Set to Launch Super Sport Tyres For Bikes Soon

TVS Eurogrip, India's leading two-wheeler tyre manufacturer, is poised to launch its highly anticipated super sport tyre range in the coming months. This will mark another significant milestone in the company's aggressive expansion into premium motorcycle segments. 

Speaking exclusively to Acko Drive during an interaction in Madurai, TK Ravi, Chief Operating Officer of TVS Srichakra, revealed the company's product roadmap: "The super sports will soon be launched. Right now, hyper sports and sport touring are already in the market." This strategic launch represents TVS Eurogrip's continued push into high-performance motorcycle categories, complementing its existing Protorq Extreme and Roadhound product lines.

Market Leadership Position Strengthens

The announcement comes as TVS Eurogrip continues to solidify its dominant position in India's two-wheeler tyre market. "We are the largest on the OE (providing tyres as OE fitment), and we are a dominant player in the aftermarket," Ravi confirmed, highlighting the company's commanding presence across both original equipment manufacturer (OEM) and replacement segments.

Industry data support this leadership claim, with TVS Eurogrip holding approximately 10% of the Indian two-wheeler tyre market share, making it the fourth-largest player behind CEAT (33%), MRF (24%), and Maxxis (15%). However, the company's dominance in the OEM segment, where it supplies tyres directly to motorcycle manufacturers, gives it a strategic advantage in shaping market trends. 

Financial Performance Under Pressure

Despite its market leadership, TVS Srichakra has faced significant financial headwinds over the past three years. The company's performance reveals a concerning pattern of declining profitability even as revenues have grown steadily.

Revenue Growth vs. Profit Decline

TVS Srichakra's net sales increased from ₹1,939 crores in FY21 to ₹3,254 crores in FY25, representing a 68% growth over four years. However, profit after tax plummeted dramatically from ₹108 crores in FY24 to just ₹20.5 crores in FY25, marking an 81% decline.

The company's financial metrics tell a story of operational challenges despite top-line growth. Operating profit margins compressed to 3.13% in FY25 from 6.82% in FY24, while net profit margins collapsed to 0.63% from 3.68% over the same period. This deterioration occurred despite the company maintaining revenue growth exceeding 30% annually over the past three years.

Competitive Landscape Analysis

TVS Eurogrip's performance contrasts sharply with broader industry trends. While the Indian two-wheeler tyre market is projected to grow from USD 330 million in 2024 to USD 630 million by 2033 at a CAGR of 7.5%, traditional tyre companies have struggled with stock performance.

Market data shows TVS Srichakra's stock declined 34.11% over the past year, performing worse than major competitors like CEAT (+5.74%) and Balkrishna Industries (+9.35%), though better than MRF (-24.46%) and Apollo Tyres (-18.52%).

 The company's challenges become more apparent when compared to the overall tyre industry's robust fundamentals. The Indian tyre market, valued at USD 13.4 billion in 2024, is expected to reach USD 27.6 billion by 2033, driven by increasing vehicle ownership and premiumization trends.

Strategic Focus on Premium Segments

TVS Eurogrip's pivot toward premium motorcycle tyres appears well-timed. The company has significantly expanded its high-performance portfolio, with 35% of FY24 revenue coming from new products, compared to 22% in FY21. This shift toward premium and electric two-wheeler tyres represents a strategic response to evolving market demands.

 The upcoming super sport tyre launch follows successful introductions of the Roadhound for sport-touring motorcycles and the Protorq Extreme for track-focused applications. These products target the growing premium motorcycle segment, where TVS Eurogrip competes directly with established international brands like Pirelli, Metzeler, and Michelin.