Formula 1 Set for Audi's Arrival

Audi confirms its entry into Formula 1 with a factory team, marking a significant chapter in the company’s motorsport journey. The team is set to compete for the first time during the 2026 F1 season. This development follows decades of Audi’s participation and success across various motorsport categories. The brand now prepares to showcase its technical expertise on a global stage.

Audi has been a consistent presence in the world of motorsport. The company has developed successful racing technologies over several decades. Audi’s portfolio includes achievements in rallying with quattro all-wheel drive, notable victories at Le Mans using diesel, hybrid, and electric powertrains, and wins in Formula E and the Dakar Rally. Motorsport has played a central role in Audi’s development activity, serving as a testbed for new ideas and innovations.

Audi’s Formula 1 entry comes after its acquisition of the Sauber Group in Switzerland. This provides the foundation for its own factory team. The team headquarters are split across three locations: Neuburg an der Donau for powertrain development, Hinwil in Switzerland for race operations and chassis work, and a UK office in Bicester for access to F1 talent. Audi Formula Racing GmbH was established to manage this new project.

Audi’s powertrain features a hybrid system developed in Germany, which includes a V6 internal combustion engine, turbocharging, and an energy recovery system. The drivetrain will comply with regulations that require sustainable fuels and that increase electrical power output. Audi has collaborated with technology partners such as bp and future title partner Revolut to ensure compliance with technical and economic requirements.

Audi’s involvement in Formula 1 is intended to support the brand’s renewal. The project aims to drive innovation, especially in areas like electric mobility and sustainable fuels. Audi plans to leverage rapid development cycles and teamwork, aiming to contend for the World Championship by 2030. This move is supported by growing global interest in Formula 1, a sport with more than 820 million fans and substantial commercial value.

Audi’s first Formula 1 car, the Audi R26 Concept, previews the design direction drawn from the company’s new visual identity. The debut race will take place in Melbourne, Australia, from 6 to 8 March 2026. The brand has recruited experienced team leaders and drivers, including Nico Hülkenberg and Gabriel Bortoleto, to balance experience and new talent.

Audi’s motorsport heritage spans innovation and adaptation. The company has utilised competitions to pioneer both technical advancements and business strategies. Entering Formula 1 is considered the next step, reflecting a commitment to sustainability, technology development, and brand expansion. Audi aims to attract new customer groups, especially among younger audiences, by participating in one of the most widely covered global sports platforms.

In summary, 2026 will see Audi participate in Formula 1 for the first time with a dedicated factory team. This project builds on a foundation of motorsport success and is designed to bring the brand’s technical progress and business goals to a new audience through the world’s largest racing series.