Hero MotoCorp Acquires 34.10 % Stake In Euler Motors For ₹510 crore

In March, 2025, Hero MotoCorp had made an announcement of acquiring 34.10 per cent shares of Euler Motors. The above has been made official today by the company as Hero has completed the acquisition for ₹510 crore. With the above, Hero MotoCorp now has a presence in the emerging electric three-wheeler segment. Hero will face competition from very well known rivals TVS and Bajaj Auto, both the brands have been in the three-wheeler business for decades. 

This investment also finally marks Hero’s entry into the commercial vehicle space, which is already populated by two of its key rivals, TVS Motor Company and Bajaj Auto. The duo already have the King EV Max and Maxima XL Cargo electric CVs, respectively. But where Euler Motors takes the lead over these manufacturers is with its recently launched electric LCV, the Storm EV.  It is the country’s first ADAS-enabled electric LCV with supporting features like front collision alert, dash camera with night vision technology, and much more.

This partnership marks a significant expansion of Hero's EV portfolio beyond its traditional two-wheeler market. This move builds upon Hero MotoCorp's existing electric vehicle (EV) investments, which include a stake in the recently listed Ather Energy and its electric own division, VIDA. 

Hero had also showcased a unique three-wheeler concept called the Surge S32 last year at the Hero World 2024. The interesting bit about this concept was that it was an electric scooter which could be converted into an electric three-wheeler and gave the buyer the flexibility of using the Surge 32 as a scooter or a three-wheeler depending on the use case. The Euler acquisition might help Hero in getting the above concept into production form and also tap into Euler's existing dealership network will help expand its three-wheeler reach.