Is Tata’s ‘Adventure’ Trim Strategy the Sweet Spot for Harrier & Safari Buyers?

Tata Motors has introduced new mid-variant trims, Adventure X and Adventure X+, for its flagship SUVs, the Harrier and Safari, to expand buyer choice within its Persona-based strategy. Priced at ₹18.99–₹19.34 lakh for the Harrier and ₹19.99 lakh for the Safari (ex-showroom), the Adventure duo slots neatly between the Pure X and Fearless X variants.

Positioning: Filling the Gaps Between Pure and Fearless

With unique interior themes, refined cosmetic detailing, and feature upgrades, the Adventure X range aims to bridge the price–feature gap and retain momentum during the competitive festive season. Importantly, this isn’t a limited edition; it’s a strategically positioned, full-time mid-spec offering.

Interior Themes Get an ‘Adventure’ Overhaul

Though mechanically identical to their siblings, the new Adventure trims offer fresh personalisation, both in design and experience:

Interior Overhaul by Persona

• Harrier Adventure X / X+: Onyx Trail cabin theme - black leatherette upholstery with tan inserts
• Safari Adventure X / X+: Adventure Oak theme - tan oak-inspired leatherette with a sculpted dashboard

The Adventure X introduces themed interior upgrades and identity, while the Adventure X+ adds a richer equipment list for just ₹30,000 more.

Feature Additions: Same Strengths, More Focus

On the equipment front, both SUVs carry forward many high-value features seen on top-tier variants:

• Twin 10.25-inch displays (infotainment + digital driver’s display)
• 12-way powered driver’s seat with memory and welcome function
• ADAS suite with adaptive cruise control (available on AT variants)
• 360-degree HD surround camera
• Electronic parking brake with auto hold
• Terrain response modes (Normal, Rough, Wet)
• Multiple drive modes (City, Sport, Eco)
• Auto headlamps and rain-sensing wipers

Powertrain: No Mechanical Changes

Tata has not done anything underneath the hood. Both Harrier and Safari Adventure X trims are still powered by the reliable 2.0-litre Kryotec turbocharged diesel unit that churns out 168 bhp and 350 Nm of torque, paired with a 6-speed manual or a 6-speed torque converter automatic.

There is no petrol, hybrid, or AWD derivative introduction, and the Adventure X+ continues to be front-wheel driven, as with the rest of the range.

How Do They Compare on Price?

Here’s how the new Adventure X+ variants stack up against their immediate siblings (ex-showroom prices):

For a modest premium of ₹30,000–₹60,000 over the Pure X, buyers get more features, enhanced interiors, and better visual differentiation, without breaching the ₹20 lakh psychological price barrier.

Segment Comparison: Any Rivals Doing the Same?

Tata's application of trim-based personas such as Pure, Adventure, Fearless, and Empowered is quite distinctive in the Indian SUV segment. Even the competition brands have begun to experiment with something similar, and you can read about it here.

A Familiar Strategy, Refined Further

This is not the first time Tata has relied on special editions or persona trims to revamp its SUVs. Over the last two years, Tata has:

• Introduced Dark, Kaziranga, Jet, and Red Dark editions.
• Rolled out #DARK editions across almost all its PV models.
• Built "Persona Packs" as a differentiator in post-facelift product positioning.

Adventure X and Adventure X+ break the norm since they add value improvements without becoming a limited-edition SKU.

The Bottom Line: More Choice, Smartly Positioned

Neither Harrier nor Safari Adventure X is the wheel being reinvented, but both succeed in bridging a price-to-feature gap in the Tata lineup. For those who want to upgrade from the Pure X at a cost of more than ₹20 lakh, these trims offer an attractive middle ground.

With the festive season coming along and SUV competition heating up, Tata's expanding persona strategy continues to deliver fresh options without disruptions to the familiar, a practical move that reflects both market demand and brand confidence.