Keeway SR 250, SR 125 To Be Locally Produced By End Of 2023

Adishwar Auto Ride India Pvt. Ltd recently introduced two motorcycles in the entry-level premium segment, the Keeway SR 250 and the Keeway SR 125. Now, the company has taken an aggressive approach with its products and announced local production of the SR 250 and the SR 125 starting by the end of this year. While the Keeway SR 125 is already on sale, deliveries of the Keeway SR 250 commence from June 17 onward.

Adishwar Auto Ride has announced a lucky draw for the first five hundred deliveries of the Keeway SR 250, wherein the lucky customers will get 100 per cent cashback on the ex-showroom price. The company is also set to introduce the 'My SR My Way' platform, allowing customers to showcase their unique personalities through their SR models, making the SR model range unique to their riders.

The platform will be available on all new purchases from September 2023 onward. However, the Keeway SR 250 and the Keeway SR 125 will be readily available at the dealerships in the three existing colours - Glossy White, Glossy Red, and Glossy Black. The colour customisation through the new platform will be made by AARI on order basis.

The company is also planning to introduce a range of accessories for the SR 250 and the SR 125, which include a front visor, bash plate, backrest, leg guard, saree guard, seat cover, fuel tank cover, and handrails.

Adishwar Auto Ride India is also looking to introduce a specially curated Annual Maintenance Contract (AMC) for the SR 250 and the SR 125, by September 2023. The objective behind this initiative is to ensure that customers continue to enjoy the best of services, ensuring that quality is kept in check and proper care is taken throughout the process.

The Keeway SR 250 is available at Rs. 1.49 lakh (ex-showroom, Delhi) and can be booked for Rs. 2,000, whereas the Keeway SR 125 is priced at Rs. 1.19 Lakhs, and can be booked for Rs. 1,000.