Kia India Appoints Atul Sood As New Senior Vice President of Sales and Marketing

Kia India has appointed Atul Sood as Senior Vice President of Sales and Marketing. Atul Sood will replace Hardeep Singh Brar, who held this position for more than 4 years and now heads to BMW as Group President and CEO. 

Prior to joining Kia India, Atul Sood held various important positions at Toyota Kirloskar Motors, with the most notable one being the President & Director of Toyota Mobility Solutions and Service. Mr. Sood will report to Joonsu Cho, Chief Sales Officer, Kia India, and will lead the brand’s nationwide sales strategy and operations. Mr Sood has been in the automotive industry since 1998. 

On Atul Sood’s appointment, Gwanggu Lee, Managing Director and CEO, Kia India, said, “His deep industry expertise and strategic acumen will be invaluable as we continue to strengthen our market position and enhance customer satisfaction.”