Kia Shine Zone Car Detailing Studio Opens in Jaipur

Kia India inaugurated its first Shine Zone car detailing studio in Jaipur on November 28, 2025. The facility is located within the brand's dealership and offers services to owners seeking vehicle protection and maintenance. The studio provides ceramic coating, exterior and interior enrichment, air conditioning disinfectant treatment, and underbody protection.

According to Atul Sood, Senior Vice President, Sales and Marketing at Kia India, the studio meets customer expectations for car care with transparency and convenience. He stated that the facility brings together quality, consistency and expertise in one location, reinforcing Kia's commitment to vehicle maintenance.

The Shine Zone operates with trained technicians using tools and processes that follow a standard quality approach. Customers can access these services within Kia's dealership environment without visiting separate facilities. The studio reflects the company's understanding that customers expect car care delivered alongside other dealership services.

Kia India has announced plans to expand the Shine Zone concept across its dealership network. The company views this expansion as a response to rising demand for car detailing services in the market.

Competitors have launched similar initiatives. Hyundai India introduced its Door-Step Advantage service in 2019, which provides minor repairs, dry wash, and car detailing at customer locations using a network of service vehicles. The service operates across 475 locations in India. Maruti Suzuki announced plans in 2025 to establish 500 new service centres across the country, targeting Tier-2 and Tier-3 cities to improve service accessibility.