Lucid Unveils Gravity X Off-Road E-SUV: Can the EV Startup Challenge Tesla and Rivals?

Lucid Motors, the American luxury EV maker known for its flagship Air sedan, has taken a bold leap into uncharted territory with the reveal of the Gravity X off-road electric SUV concept. Showcased this week, the Gravity X signals Lucid’s intent to expand beyond premium sedans and into the booming SUV and adventure-vehicle market, a segment that has been dominated so far by Tesla’s Model X, Rivian’s R1S, and traditional automakers pivoting to electrification.

The Gravity X concept is designed as a rugged, off-road-ready SUV, combining Lucid’s hallmark luxury touches with serious trail capabilities. While exact specifications remain under wraps, the company hinted at next-gen battery technology, extended range, and fast-charging capabilities—all critical in appealing to adventure-focused buyers who demand both endurance and comfort.

Behind the launch lies a clear strategic play by Lucid. With the global EV market shifting rapidly towards SUVs and crossovers—segments that account for nearly half of passenger car sales—Lucid cannot afford to remain a single-product brand. The Gravity X allows the automaker to diversify its portfolio, reach new customers, and position itself not just as a luxury sedan maker but as a serious player in lifestyle and off-road mobility.

For Lucid, the Gravity X is more than just a concept car. It is a statement of intent: to compete head-to-head with Tesla, Rivian, and legacy automakers, while proving that EVs can be just as adventurous as their gasoline-powered predecessors. Whether this gamble pays off will depend on how quickly Lucid can bring the Gravity X from concept to production—and whether it can do so at a price that resonates with buyers beyond its luxury niche.