Mahindra Launches Bolero and Bolero Neo Bold Edition Starting at ₹10.02 Lakh

Mahindra has confirmed the launch of a new dealer-level accessory package for the Bolero and Bolero Neo SUV called the Bold Edition. Customers can opt for this package as it is available with all variants of both the sub-4 meter SUVs. Depending upon the model and the respective variants, the Bold Edition package will add up to ₹40,000 to the original price. 

The launch of the new Bold Edition comes amid a sales decline for the Bolero range. Mahindra dispatched 8,031 units in March 2025, representing a 22.38 per cent decrease from the 10,347 units sold in March 2024. April 2025 saw 8,360 units sold, down 12 percent from 9,537 units in April 2024.

With the new accessory package, the Bolero now gets dark chrome finishes above the headlights, on the front grille, door handles and the 'Ventilator' elements above the rear wheel arches. Additional modifications include blacked-out fog light surrounds and front bumper, alongside special edition badging are also in the offing. Inside, the cabin receives new black seat and steering wheel upholstery with beige accents, complemented by new door sill plates and floor mats. 

Similarly, the Bolero Neo Bold Edition incorporates dark chrome elements above the headlights, on the nose and door handles, alongside blacked-out roof rails, fog light surrounds, wheel arch and door cladding. The Neo Bold Edition's interior also features new black upholstery for seats and steering wheel, complemented by neck cushions and new floor mats. Notably, this package includes a rear camera—a significant addition over the standard Bolero Neo models.

With the Bolero, the accessory package is priced at ₹20,500 and will be available across all three variants: B4, B6 and B6 OPT. With the package the respective variants cost ₹10.02 lakh, ₹10.21 lakh, and ₹11.14 lakh (ex-showroom, Delhi). Similarly, both variants of the Bolero Neo  – N10 and N10(O) are available with the accessory package which costs ₹40,000 more. Prices start from ₹11.90 lakh and tops out at ₹12.58 lakh (both ex-showroom price, Delhi).