Maruti Suzuki Opens Its 5000th Service Touchpoint

Maruti Suzuki India Limited announced the inauguration of its 5,000th service touchpoint. This milestone was marked by a new facility in Gurugram, Haryana, which was inaugurated by Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki. The expansion of Maruti Suzuki’s service network aligns with the company’s commitment to providing a seamless and enjoyable car ownership experience. With the new addition, the service network now spans 2,500 cities nationwide.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited said, “At Maruti Suzuki, we have always believed in a ‘Customer First’ approach, and we have endeavoured to provide our valued customers with convenience and delightful car ownership experience. One of the ways to achieve this is to reach as close as possible to our customers so that they have the assurance of finding a Maruti Suzuki service touchpoint nearby, whether they are navigating city streets or venturing into remote areas.”

Maruti Suzuki’s service journey began in 1983 with its first workshop. By 1997, the company had expanded to 1,000 service touchpoints. The subsequent growth saw the company adding another 1,000 touchpoints over the next 9 years, then reaching 3,000 by 2014, and 4,000 by 2021. Notably, the recent expansion to 5,000 touchpoints occurred in just about three years, reflecting a significant acceleration in network growth.

In addition to expanding its physical presence, Maruti Suzuki introduced several service formats to enhance customer convenience. These include traditional workshops and mobile support services that bring maintenance directly to customers’ doorsteps. The company also provides a quick response team for emergency on-road assistance. Emphasising digitalisation, Maruti Suzuki has rolled out features like a multi-language voice BOT, digital job card opening, and digital owner’s manuals to improve the service experience.

This expansion positions Maruti Suzuki in the second position in the market behind Tata Motors’ comprehensive dealership, sales, service, and spare parts network now exceeds 6,600 touchpoints while Hyundai operates with 1,366 sales points and 1,548 service points across India.