Mercedes-Benz Achieves Record Sales in India for 2024

Mercedes-Benz India has announced its highest-ever annual sales, marking a significant milestone in its 30-year presence in the country. The company reported the sale of 19,565 units in 2024, reflecting a growth of 12.4 per cent compared to the previous year. Despite economic challenges and market uncertainties, Mercedes-Benz sustained a strong performance throughout the year, with record-breaking quarterly sales in all four quarters. 

The company’s performance was bolstered by its diverse product portfolio and strategic customer engagement. In 2024, Mercedes-Benz introduced 14 new models, including nine high-end vehicles. These launches fueled customer interest and reinforced the brand’s reputation as a luxury car leader. 

A significant highlight of 2024 was Mercedes-Benz’s robust growth in the electric vehicle segment. Sales of EVs grew by an impressive 94 per cent year-on-year, with EVs accounting for more than 6 per cent of the company’s total sales. The introduction of four new EVs, including the EQA 250+, EQB SUV, the locally manufactured EQS 580 SUV, and the Mercedes-Maybach EQS SUV, contributed to this achievement. 

In the final quarter alone, EV sales surged by 110 per cent, underscoring the growing consumer preference for sustainable luxury mobility. To build on this momentum, Mercedes-Benz launched two additional EVs in early 2025: the EQS 450 SUV (5-seater) and the G 580 with EQ technology. These additions aim to further enhance the brand’s electric portfolio and encourage the adoption of luxury electric vehicles in India. 

Mercedes-Benz’s high-end segment experienced a 30 per cent growth in 2024, with one in every four cars sold belonging to this category. The Mercedes-Maybach range, including models like the Maybach S-Class, GLS SUV, and EQS 580, witnessed unprecedented demand. 

Since entering the Indian market in 1994, Mercedes-Benz has sold over 2 lakh cars in the country. Remarkably, half of these sales occurred in the last six years (2019-2024). The last decade alone contributed 1.5 lakh units to the cumulative total. 

Mercedes-Benz Financial Services also achieved a significant milestone, with its portfolio crossing ₹10,000 crores in India. Offering flexible financing options such as STAR Agility, the service financed more than half of the cars sold in 2024. Additionally, 80 per cent of customers opted for insurance through the company’s services, benefiting from seamless and paperless processes. 

Mercedes-Benz has outlined an ambitious roadmap for 2025, with plans to launch eight new models, including new EVs and luxury cars. The company will also expand its retail footprint, adding 20 touchpoints in cities like Agra, Kanpur, Jammu, and Patna. Franchise partners are set to invest over ₹450 crore to transform outlets into the global luxury retailing format, MAR20X.