Mercedes-Benz Introduces New ‘Wishbox’ Financial Campaign

Mercedes-Benz has unveiled a new financial scheme for the Indian market called “Wishbox” to ease luxury car ownership by making it more accessible to aspiring customers. The introduction of this new scheme comes as part of Mercedes-Benz's ongoing expansion strategy that will see the brand launch six new cars in the second half of 2024. 

This new initiative has a range of innovative financial solutions designed to cater to diverse customer needs and preferences. As part of that requirement, Mercedes-Benz is offering three financial options:

Step-Up EMI: This plan offers lower initial monthly payments that gradually increase over time, concluding with a balloon payment (i.e. Like a kind of final payment). The EMIs start from ₹39,000, and it has been structured in a manner to cater to salaried professionals, or those looking to upgrade their vehicles.

Easy Annual Benefit: This option is tailored for customers who prefer larger annual payments combined with lower monthly EMIs. It is ideal for those who expect huge sums of annual bonuses, and EMIs as this plan begins at ₹60,000.

EMI Holiday: This option provides minimal or zero EMIs for the first three months after purchase, helping buyers manage initial expenses more effectively. Regular EMIs under this option start at ₹57,000 and commence from the fourth month.

In addition to these new offerings, Mercedes-Benz will continue to provide its popular STAR Agility+ program which offers flexibility at the end of the contract term, allowing customers to upgrade to a new vehicle, retain their current one through refinancing, or return the car to Mercedes-Benz. This comprehensive package further includes service packages, assured buyback value, extended warranty, and 40% lower monthly commitments compared to traditional financing options.

The introduction of this new financial scheme arrives as Mercedes-Benz continues to populate the luxury segment with new cars. The brand is yet to launch six new products, with the EQA 250+ and the updated EQB being the latest additions. Post that, Mercedes recently confirmed that the CLE Cabriolet and the AMG GLC 43 4Matic+ will launch next.  With the new ‘Wishlist’ financial scheme, attaining these upcoming luxury vehicles should be much more accessible.