Mumbai-Based 3D Visualiser Eccentric Raises $5 Million In Pre-Series A Funding

Eccentric, earlier known as Eccentric Engine, has announced that it has raised $5 million (roughly ₹43 crore) in pre-series A funding, led by Exfinity Venture Partners and Arkam Ventures. Eccentric is a 3D tech partner for most automotive players and its One3D platform “aims to democratise 3D visualisation internationally”. 

Founded in 2012, Eccentric is aimed at overcoming “the fundamental challenge in the automotive industry of lack of interactive and immersive solution for vehicle visualisation”. One3D is a real-time 3D rendering platform tailored to have a better online retail experience for automotive brands and dealerships. 

Varun Shah, co-founder and CEO, Eccentric, said, “Over the past few years, we set out to revolutionize the vehicle buying experience in India, offering trust and confidence to buyers through the immersive One3D platform for all major automotive OEMs. The funds from this round will be pivotal in advancing our product tech and driving international expansion, bringing this visualization movement from India to the world. We are excited to take this next step forward with our growing partners and investors.”

Eccentric claims that its One3D platform has powered over 200 million user experiences globally and is already live at around 3,500 dealerships. It serves clients like Maruti Suzuki, Tata Motors, Toyota, Hyundai and Stellantis. It also claims that its platform has helped increase customer intent-to-purchase conversions by 2 - 3 times compared to conventional methods, with a 40 per cent reduction in purchase timelines.