Norton Manx, Atlas & V4 To Debut At EICMA, India Launch In 2026

One of the biggest highlights of EICMA 2025 is the resurgence of Norton Motorcycles under TVS Motor. The iconic British brand was acquired by TVS in 2020 and the Indian two-wheeler giant had earmarked £200 million (close to ₹2,200 crores) across the life of investment for the development of upcoming Norton bikes, R&D and its manufacturing facility in 2024. While Norton working on a V4 engine powered superbike was common knowledge. However, apart from the Norton V4, the British brand will be unveiling 3 more products at the 2025 EICMA motorcycle show in Italy next month. 

The other bikes will be called the Norton Manx, Manx R and the Norton Atlas. Details about these bikes are very limited and we expect the Manx to be a roadster-styled motorcycle to take on the Royal Enfield Interceptor 650 whereas the Manx R could be a cafe racer and will lock horns with the Royal Enfield Continental GT650. The Norton Atlas will be an ADV offering and will rival the upcoming Royal Enfield 750. Engine details remain unknown but we expect it to be powered by a 600-650 cc liquid-cooled twin-cylinder engine. Although there are rumours of a 450 cc twin-cylinder heart sourced from the upcoming BMW F 450 GS. All the speculations would be laid to rest on November 4 when the Norton bikes make their global debut. 

The Norton V4 superbike will have a complete new design language as seen on the test mules with focus on aerodynamic efficiency as it’s a pure performance bike. The teaser images also hint at a carbon fibre bodywork and top shelf cycle parts making it a premium super bike. The bike will be powered by a V4 motor which should produce in excess of 210 bhp. Apart from a premium variant, a more affordable variant of the Norton V4 is also expected to be showcased at the 2025 EICMA motorcycle show. As for the bike's Indian debut, Norton is expected to commence India operations in April, 2026.