Ola Electric Relaunches Muhurat Mahotsav with Shakti at ₹10,000, Roadster X+ at ₹1.49 Lakh and More

Ola Electric on Tuesday relaunched its Ola Muhurat Mahotsav promotion, offering discounted pricing on its 4680 Bharat Cell product range, including Ola Shakti, S1 Pro+ 5.2kWh, and Roadster X+ 9.1kWh, for a two-day period commencing on January 14. As part of this initiative, the manufacturer will make available limited quantities of 4680-powered products across Shakti, S1, Roadster X, and X+ variants. The specific time windows for Muhurat pricing will be announced via the brand's social media channels daily.

Ola Shakti Special Pricing

During designated Muhurat timings, prospective buyers can access benefits totalling up to ₹1,00,000, with Shakti 1.5kWh, 5.2kWh, and 9.1kWh variants priced at ₹10,000, ₹49,999, and ₹99,999, respectively. This promotion is exclusively available through physical stores.

Current Ola customers can benefit from a ₹20,000 upgrade incentive, while customers transitioning from internal combustion engine vehicles can claim an exchange incentive of ₹15,000. These offers are solely accessible through physical retail locations.

4680 Bharat Cell Vehicles Limited-Time Pricing

During Muhurat Hours, the S1 Pro+ 5.2kWh will be offered at ₹1,39,999, whilst the Roadster X+ 9.1kWh will be available at ₹1,49,999. These promotions can only be redeemed in-store.

An Ola Electric spokesperson said in a statement, "AT Prarambh 2026, we are celebrating our 4680 Bharat Cell platform by bringing back Muhurat Mahotsav. The 4680 Bharat Cell platform reinforces the company's vertically integrated approach across cells, battery packs, and vehicle platforms. WIth attractive pricing across Shakti and Bharat Cell-powered vehicles, we're accelerating India's transition to clean, world-class energy and mobility solutions built in India."

Ola Electric presently provides an extensive range of S1 scooters and Roadster X motorcycles. The premium S1 Gen 3 collection comprises S1 Pro+ in 5.2kWh (featuring 4680 Bharat Cell) and 4kWh battery configurations, alongside S1 Pro in 4kWh and 3kWh battery pack options respectively.

The company's mass-market propositions include Gen 3 S1 X+ (4kWh), and Gen 3 S1 X available in 4kWh, 3kWh, and 2kWh battery pack configurations respectively.

The manufacturer's Roadster motorcycle collection features Roadster X+ in 9.1kWh (with 4680 Bharat Cell) and 4.5kWh battery configurations respectively. The Roadster X is offered in 4.5kWh, 3.5kWh, and 2.5kWh battery pack configurations respectively.