Range Rover Unveils New Motif Ahead of Electric Revolution

Range Rover has unveiled a new, minimalist logo, signalling a fresh chapter for the iconic British brand, especially as its highly anticipated electric model nears launch. But before we can call it an all new logo for the electrified future, Range Rover stops us right there and says, 'No'. Before we got our hopes all up that it was a new logo design,  Range Rover Spokesperson told AckoDrive that, "The Range Rover Motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not fit, such as on a label or as part of a repeating pattern, and within event spaces where an emblem is more appropriate."

The new emblem features two stacked and mirrored 'R's, maintaining the brand's signature wide-set font. This distinctive ‘Range Rover Motif’ is designed for smaller applications, complementing rather than replacing the familiar Range Rover script found on vehicles. JLR, the parent company, confirmed this move as part of its ‘House of Brands’ strategy, establishing Range Rover as a distinct luxury marque alongside Jaguar, Defender, and Discovery.

The introduction of this new branding aligns perfectly with the impending arrival of the Range Rover Electric, a vehicle with over 60,000 pre-orders globally. This strategic visual refresh is poised to enhance Range Rover's luxury appeal and solidify its position at the forefront of the premium EV market. Expect to see the new logo subtly integrated into various elements, from wheel caps and grilles to exclusive merchandise, as Range Rover embarks on its electrifying journey.

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