
The 21st century reincarnation of the Dawn was targeted at an altogether new audience.
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The 21st century reincarnation of the Dawn was targeted at an altogether new audience.
Rolls-Royce has officially announced that it has ended production of the Dawn convertible. The ‘Dawn’ name has been part of Rolls-Royce’s line-up since the 1950s. Between 1950 and 1954, Rolls-Royce made 28 examples of the Silver Dawn drophead coupé. The 21st century reincarnation of the Dawn was targeted at an altogether new audience.
The Dawn, changed people’s perceptions of convertibles, because, it was a full four-seater with comfortable, individual seating for all occupants. A convertible hardtop had been briefly considered, however the marque’s designers decided Dawn’s roof should be created from fabric to retain the romance of listening to raindrops on canvas. Instead, a unique blend of materials, including fabric, cashmere and high-performance acoustic composites, made Dawn the world’s quietest convertible.
The Dawn received the marque’s near-silent 6.6-litre, 563bhp twin-turbo V12 engine. The chassis delivered the brand’s signature ‘Magic Carpet Ride’.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Dawn truly reflects the joy of good company, the thrill of adventure and the peace of quiet reflection. Indeed, this motor car is a testament to the modern art of living, recalling ‘la dolce vita’ spirit in every detail. As production of Dawn draws to a close, we can reflect on an extraordinary chapter in the marque’s history.”
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