Salman Khan Announced As Brand Ambassador Of Indian Supercross Racing League

The Indian Supercross Racing League (ISRL) has announced Bollywood star Salman Khan as its official brand ambassador ahead of its second season. This strategic partnership comes after the league's inaugural season last year.

Salman Khan, known for his massive appeal across all demographics and regions of India, will help elevate the ISRL reach among a wider range of audiences that spawns from the Bollywood actor’s mass appeal in tier-II and tier-III cities. The superstar is expected to attend several races when the season kicks off in October 2025. The collaboration also marks Khan's entry into motorsport endorsements. 

“The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

“With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination," concluded Veer Patel, Managing Director, ISRL.