Škoda Auto India Targets 200-City Presence, Eyes 350 Customer Touchpoints by 2025

Škoda Auto India is reinforcing its long-term growth strategy with a multi-pronged approach that includes expanding its physical presence, exploring new business channels, and improving the overall customer ownership experience. The company’s current roadmap reflects a strong push to deepen its footprint in India, particularly in emerging markets beyond metro cities.

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As part of its expansion strategy, Škoda aims to increase its presence from over 165 cities at present to more than 200 cities within the year. This marks a significant leap from its 2021 footprint, when the company operated in 120 cities. Customer touchpoints have more than doubled since then—from 120 in 2021 to over 290 today—with a target of reaching 350 by the end of 2025. This growth will help the brand tap into the rising demand for premium cars in tier II and tier III cities, where evolving consumer preferences are increasingly aligned with global trends.

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In addition to physical expansion, the company is focusing on diversifying its business avenues. Škoda Auto India is seeking to strengthen its certified pre-owned vehicle business—an area witnessing considerable growth across the Indian automotive market. The brand already supplies vehicles to government bodies and fleet operators, but is now preparing to scale these operations further by targeting corporate buyers and rural customers through dedicated outreach initiatives.

On the customer service front, Škoda is emphasising long-term ownership value and customer satisfaction. The company is actively working to elevate the purchase and ownership experience by fostering customer loyalty and enhancing trust. 

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A key initiative in this area is the inclusion of Škoda SuperCare as a standard offering across its model range. Under this programme, routine service costs are deferred until the end of the second year of ownership or 30,000 kms, whichever comes first. This is complemented by comprehensive warranty and service packages designed to deliver a hassle-free ownership experience.