Tata Launches Feature-Packed Harrier and Safari Adventure X, Takes Direct Aim at XUV700, Alcazar and Creta

Tata Motors has launched the new Adventure X variants of its flagship SUVs — the Harrier and the Safari — starting at ₹18.99 lakh and ₹19.99 lakh respectively (ex-showroom, New Delhi). With this aggressive pricing, the homegrown automaker has fired a clear salvo at its Korean and Indian rivals in the hotly contested mid-to-premium SUV segment.

The new Adventure X and Adventure X+ trims introduce segment-first features at these price points, such as ADAS with Adaptive Cruise Control (AT), 360° HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes, and a Land Rover-derived Command Shifter for automatic variants.

Other highlights include the Ergo Lux Driver Seat with Memory & Welcome Function, 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes. Mechanically, both SUVs retain the proven 2.0-litre Kryotec diesel engine built on the OMEGARC platform derived from Land Rover’s D8 architecture.

Price Check: Tata vs Rivals

At ₹18.99 lakh, the Harrier Adventure X matches the Mahindra XUV700 AX5 Diesel AT in price but offers a longer feature list, especially around off-road readiness and luxury touches. The Safari Adventure X+, meanwhile, undercuts the XUV700 AX7 Diesel AT by over ₹1 lakh while offering comparable equipment and added 7-seater flexibility.

Compared to Hyundai's offerings, the Harrier Adventure X is only ₹25,000 more expensive than the Creta SX Diesel AT but offers significantly larger dimensions and a more powerful engine. The Safari Adventure X+ also lands very close to the Alcazar Platinum Diesel AT, making it an attractive upgrade for buyers seeking more road presence and capability.

Who’s Tata Targeting?

According to Tata Motors, the Adventure X and Adventure X+ variants directly target the core mid-variant offerings from competitors — namely:

• Hyundai Creta SX/SX(O)
• Hyundai Alcazar Platinum & Signature
• Mahindra XUV700 AX5 & AX7 trims

These rivals dominate buyer preference in the ₹18–22 lakh range, and Tata is positioning its Adventure X trims as feature-rich, lifestyle-focused alternatives — blending rugged design, premium interiors, and smart off-road features.

The Adventure X trims also sit strategically above Tata’s newly introduced Pure X variant (₹17.99 lakh for Harrier, ₹18.49 lakh for Safari) and below the top-end Fearless X+ and Accomplished X+ trims, making them a sweet-spot offering for enthusiasts and families alike.

A Value-Packed Offensive

With bookings open and deliveries starting today, Tata Motors seems keen on reclaiming ground in the SUV value war. By combining off-road capability, high-end features, and sharp pricing, the Harrier and Safari Adventure X trims aim to lure buyers who would otherwise head straight to Mahindra or Hyundai showrooms.

This launch is also part of a broader rationalisation of Tata’s SUV lineup, with streamlined personas making variant selection easier and more intuitive for customers — a move clearly designed to keep pace with the fast-evolving preferences of India’s SUV-loving public.