Tata, MG Motor, Mahindra Dominate India’s EV Retail in September 2025; BYD, Kia Complete Top Five as Tesla Enters Market

India’s electric vehicle (EV) retail segment witnessed robust year-on-year growth in September 2025, with cumulative wholesales of 15,329 units, up 147.6% from 6,191 units in September 2024. While month-on-month retail declined by 11.9% from August’s 17,393 deliveries, the ranking of the leading players saw notable shifts, highlighted by BYD and Kia’s climb and the market debut of Tesla.

Tata Motors Retains Top Spot

Tata Motors Passenger Vehicles Ltd. led the pack with 6,216 units retailed in September 2025, a 62.2% increase compared to 3,833 units in September 2024. However, its volumes slipped 12.6% from August’s 7,111 units, reflecting seasonal slowdown and stocking adjustments ahead of year-end promotions.

JSW MG Motor India Stays Firm at Second

JSW MG Motor India Pvt. Ltd. secured second place, delivering 3,912 EVs, up 283.2% year-on-year (1,021 units) but down 18.2% month-on-month (4,781 units). The firm’s continued success stems from expanded variant availability and rising acceptability of the Hector EV and ZS EV models in key urban markets.

Mahindra & Mahindra Records Triple-Digit Growth

Mahindra & Mahindra Ltd. registered 3,243 units, marking a stellar 582.7% year-on-year surge (from 475 units), though volumes dipped 7.7% from August’s 3,512. The Scorpio EV’s strong pickup and bolstered charging infrastructure contributed to Mahindra maintaining its third-place ranking.

BYD Moves Up to Fourth on Month-On-Month Gain

BYD India Pvt. Ltd. climbed from seventh in August to fourth in September by selling 547 EVs—an uplift of 21.6% versus 450 units in August and a 210.8% jump from 176 units a year earlier. The rise underscores growing consumer interest in BYD’s Atto 3 and e6 models, supported by new local assembly initiatives.

Kia India Enters Top Five, Surpassing Hyundai

Kia India Pvt. Ltd. achieved 506 deliveries, a dramatic 2,430% year-on-year increase over 20 units, and up 13.5% month-on-month (446 units), enabling it to leapfrog Hyundai Motor India Ltd. into fifth place. Kia’s EV6 and new EV3 variants appealed strongly to younger buyers, boosting its position.

Other Notable Shifts and Tesla’s Debut

Hyundai Motor India Ltd. slipped to sixth with 349 units, down 40.7% month-on-month but up 1,103.5% year-on-year. Mercedes-Benz AG and PCA Automobiles (Peugeot) followed, with Volvo Auto India Pvt. Ltd. and others rounding out the segment.

Tesla India Motors and Energy Pvt. Ltd. marked its market entry with 64 deliveries in September, setting the stage for a competitive luxury EV segment.