Tata Motors and Red Bull India Announce Collaboration for Harrier EV

Tata Motors Passenger Vehicles Ltd (TMPVL) has announced a partnership with Red Bull India. The entities will join forces to create stunts and challenges. This collaboration involves the Harrier.ev and athletes associated with Red Bull.

The manufacturer plan to combine products from Tata Motors with talent from Red Bull. The aim is to perform acts that test limits. The stunts will feature the Harrier EV. 

The debut event features Abdo "Dado" Feghali. Feghali holds a Guinness World Record for drifting. He drove the Harrier EV in a challenge involving the vehicle and terrain. The footage will appear on platforms soon.

Vivek Srivatsa, an executive at Tata Passenger Electric Mobility Ltd, commented on the tie-up. Srivatsa noted that the brands share a focus on innovation and performance. He stated that technology and design from Tata Motors would complement the focus on adventure at Red Bull.

Feghali also spoke about the experience. He mentioned the torque and capability of the vehicle. The athlete tested the SUV on terrain and noted its engineering. Feghali described the performance of the Harrier EV as a benchmark.

The initiative marks the start of a series of events involving both brands. The partnership focuses on experiences that highlight power and precision.

Hyundai is the only other carmaker to have a tie-up with Red Bull. In 2024, Hyundai partnered with Red Bull for the "Red Bull Urban Downhill" event in Aizawl. This collaboration featured the Hyundai Creta and Venue N Line alongside Red Bull athletes, mirroring the Tata Motors x Red Bull strategy of pairing SUVs with extreme sports.