Tata Punch SUV Crosses 7 Lakh Sales In 52 Months, Leads Mini SUV Segment

The Tata Punch SUV has crossed the 7 lakh sales mark in 52 months and has built a strong position in the sub-compact SUV segment in India. The model sits at the entry point of the company’s SUV range and has become a volume driver for the brand in both urban and rural markets.

In an exclusive interaction with AckoDrive, Sarosh Poornam, Head, Marketing, Tata Motors Passenger Vehicles Ltd said, “The Tata Punch is one of the most important products in our portfolio, having crossed the 7-lakh sales milestone in just 52 months. It has become the fastest-growing SUV to achieve this mark, showcasing strong acceptance across a wide range of customers,”. The company did not share a direct comparison with rival models, but said the figure underlines the role of the Punch in its overall strategy.

Tata Motors said the Punch holds about 35 per cent of the sub-compact SUV market in India. “We are pleased to share that the Tata Punch holds approximately 35% of the sub-compact SUV market. Furthermore, with over 19,000 units sold in January 2026, it emerged not only as the second best-selling SUV but also as the third best-selling vehicle across all segments in the country,” Sarosh added

The Punch competes in a crowded sub-compact SUV field that includes models from Maruti Suzuki, Hyundai, Kia and others. This segment has seen strong demand as buyers move from hatchbacks and compact sedans to higher-riding vehicles with more space and features. Carmakers are using multiple fuel and gearbox options in this band to hold share and to bring in first-time SUV buyers.

On model mix, Sarosh said customer demand is spread across the range but skewed towards entry and mid variants. “The Tata Punch offers a strong value proposition across its price points. While it has strong acceptance across the range, variants such as Smart, Pure and Adventure contribute to over 70% of its total sales,” the company said.

When asked about demand patterns for manual and automatic versions, Sarosh said, “In terms of sales distribution, manual variants account for around 85% of sales, while automatic variants contribute the remaining 15%,”

On the outlook, the company expects the next one lakh sales to come in a shorter period on the back of the updated model and broader range. The Punch facelift has drawn a strong response but when specifically asked about booking numbers, we did not get a response.