Tata Sierra Production Begins at Automaker's Sanand Plant

The mid-size SUV Tata Sierra is the maiden new Tata Motors vehicle to be manufactured at the company's Sanand plant, acquired from Ford India. The much-anticipated model was launched on Tuesday amid much fanfare at prices starting from ₹11.49 lakh, ex-showroom. The former Ford India facility which resumed operations under Tata Motors in early 2024, will see the ground-up new model lend a boost to capacity utilisation to almost 100 per cent. The plant has an installed annual capacity of up to 330,000 units, ET Auto has reported.

Also read: New-Gen Tata Sierra Launched At ₹11.49 Lakh, Deliveries to Start In January

Production Expansion at Sanand Hub

The manufacturing site, which adjoins Tata Motors' existing 150,000-unit Sanand plant that produces entry-level models like the Tata Tiago and Tigor, was so far producing the ICE and EV variants of the face-lifted Tata Nexon. The company has also added a new weld shop to incorporate the completely different top hat / BIW of the Sierra into the assembly line at its second site in Gujarat.

Also read: Tata Motors CV Unit Posts Rs 867 Crore Loss, 6% Revenue Growth in Q2FY26

Premium Positioning of Sierra

The carmaker is betting big on the Sierra, positioned as a premium offering in the mid-size SUV segment, which accounts for nearly 15 per cent of the total passenger vehicle volumes in India and is dominated by products such as the Hyundai Creta and Maruti Suzuki Grand Vitara, the report added.

In FY25, the automaker had registered cumulative SUV volumes of 432,667 units (as per SIAM data) and in H1 FY26, it clocked 197,309 units -- a marginal YoY decline of 3 per cent compared to 203,065 units in H1 FY25.