
Scooter market seemed slow post the festive season, possibly due to a peak in November festivities.

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Scooter market seemed slow post the festive season, possibly due to a peak in November festivities.
The sales numbers for December 2023 have been released. While it appears to be a slow month for the industry, there might be a correlation with increased purchases in November, possibly influenced by the end of the festive season. Now, let's delve into a comprehensive analysis of the top 10 products in the scooter market for December 2023.

RANK | Manufacturer | Models | Dec - 23 | Nov - 23 | Difference |
|---|---|---|---|---|---|
1 | Honda | Activa | 144335 | 196055 | -51720 |
2 | TVS | Jupiter | 59,538 | 72859 | -13,321 |
3 | Suzuki | Access | 53,898 | 52512 | 1,386 |
4 | Hero | Pleasure | 24,862 | 22752 | 2,110 |
5 | TVS | NTorq | 18,851 | 30396 | -11,545 |
6 | Honda | Dio | 14,887 | 8447 | 6,440 |
7 | Bajaj | Chetak | 13,008 | 8472 | 4,536 |
8 | TVS | iQube | 11,232 | 16702 | -5,470 |
9 | Hero | Destini 125 | 10,191 | 12756 | -2,565 |
10 | Suzuki | Burgman | 9,861 | 12941 | -3,080 |
TOTAL |
|
| 360663 | 433892 | -73229 |
Honda Activa maintains its lead in the scooter market, even though it sold around 50,000 fewer scooters compared to the previous month. This trend echoes across the scooter market, with only a few products showing positive performance – Suzuki Access, Hero Pleasure, Honda Dio, and Bajaj Chetak. Interestingly, these successful products have largely remained unchanged, except for the updated Chetak, possibly contributing to its increased sales.

The scooter market often sees purchases based on a built trust factor over a specific product line. This explains why Honda Activa consistently claims the top position, as consumers trust its reliability and performance.

Notably, except for Bajaj, all brands have two products in the top 10 list. TVS outshines with three products, including an Electric Vehicle (EV). Anticipate more EVs entering this competitive list in the coming months.
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