Toyota Offers 5 Years of Free Roadside Assistance on All Models in India

Toyota Kirloskar Motor (TKM) is offering a complimentary 'Roadside Assistance Program' for 5 years from the date of purchase of a new vehicle. This offer has been applicable for all Toyota vehicles sold in India from August 1, 2023. This applies to all the models sold in India, from the Glanza to the Land Cruiser. Launched in 2010, the RSA Program has been an integral part of TKM's customer-centric approach, offering immediate roadside assistance support to its customers, during an emergency.

As a part of the new vehicle package, this service covers a range of essential features, including vehicle breakdown and accident related vehicle towing support (e.g. during vehicle non-drivable condition, roadside service team helps with timely movement of such vehicle to nearest dealership to address the vehicle issues), jump start for dead batteries, tyre puncture repairs, assistance in case of low fuel level condition or vehicle key issues as well as arranging taxis for distances up to 50 kilometres.

Atul Sood, Vice President of Sales and Strategic Marketing of Toyota Kirloskar Motor, said, “We are thrilled to enhance the Roadside Assistance Program for 5-years (from the date of purchase of a new vehicle) at no extra cost to the customers, as a testament to Toyota's unwavering commitment to our valued customers. With complimentary RSA program for longer duration of 5 years, we are setting new industry standards, further enhancing our high-quality services and timely assistance. This comprehensive RSA coverage resonates with our core values of innovation, customer-centricity, and exceeding our valued customer expectations. We understand that owning a vehicle is an emotional bond, a journey filled with memories and experiences, therefore we reiterate our commitment to deliver the best value proposition to our customers, setting new benchmarks in the automotive industry.”

Another essential highlight of this initiative is the ‘Find Me’ feature, which allows customers to be tracked incase of an emergency. Toyota has also completely digitalised the RSA process, known as D-RSA, which helps in making the process slightly quicker and smoother. To add to this, the Japanese automotive giant has also introduced the ‘Vehicle Custodian Service’, which will help customers get prompt assistance and necessary support at their location of immediate roadside assistance requirement.