TVS Motor Company And BMW Motorrad Celebrate 10 Years of Partnership

TVS Motor Company and BMW Motorrad are celebrating 10 years of strategic partnership. Both companies first joined hands back in April 2013 and have been involved in product development, design, technology, knowledge sharing and developing common platforms. This collaboration has resulted in the development of four products based on the 310 cc platform: BMW G 310 R, BMW 310 GS, BMW G310 RR and TVS Apache RR 310. TVS and BMW have reportedly sold more than 140,000 motorcycles together in markets like EU, USA, Latin America, Japan, China, and India.

Speaking on the partnership, Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company said, “We are delighted to be celebrating this historic milestone in our partnership journey with BMW Motorrad. And now with the extension and expansion of this partnership towards future technologies and sustainable mobility solutions, we are also in discussions to expand our manufacturing network beyond India to cater to our future growth under this partnership, which includes the recently unveiled BMW CE 02. We look forward to working closely on developing platforms targeted towards the global urban centric markets and the "uber-cool" next generation of consumers.”

Dr Markus Schramm, Head of BMW Motorrad, said, “This 10th anniversary is an impressive proof of the success and strength of the collaboration between BMW Motorrad and TVS Motor Company. What began 10 years ago has developed into an extraordinary success story. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity and have become a key pillar of BMW Motorrad's worldwide success. The extension and expansion of this partnership towards future technologies and sustainable mobility solutions including the unique and fully electric masterpiece BMW CE 02 is therefore a consistent step to also shape the future together with TVS Motor Company”.

Both marques extended their partnership back in December 2021, owing to its global success. In fact, TVS Motor and BMW Motorrad are jointly developing new platforms and future technologies, including electric vehicles. TVS will be designing and developing BMW Motorrad products in the future, as well. Currently, TVS Motor Company’s plant produces 10 per cent of BMW Motorrad’s volumes, globally. The BMW derivatives from this strategic partnership are sold in over 100 countries.