TVS-owned Norton Motorcycles Announces Change In Leadership

Norton Motorcycles has announced a major leadership change with its CEO Robert Hentschel stepping down to take on a non-executive director role immediately. He has been replaced by Nevijo Mance who will now oversee upstream operations, including product design, engineering, manufacturing, and supply chain management. This new appointment is part of Norton’s ongoing evolution since its acquisition by TVS, and also as the brand prepares to launch in India

Hentschel, who had been leading the premium British motorcycle manufacturer since 2021, was instrumental in strengthening the company's relationship with its parent company, TVS Motor. The change in leadership aims to maintain Norton's renowned standards in motorcycle craftsmanship and innovation.

(Also Read: New Norton Motorcycles Under Works)

Richard Arnold, who joined Norton as its Executive Director earlier this year in June, will continue to look after marketing, sales, distribution, and customer relations. 

(Also Read: Norton Motorcycles India Debut Confirmed, 6 New Bikes In Development)

The century-old British manufacturer, known for its premium handcrafted motorcycles and racing heritage, has been working to expand its product range while maintaining its traditional craftsmanship standards. Norton currently serves customers across Europe, North America, and Asia, with its motorcycles being designed, developed, and manufactured in the UK. The new leadership structure is expected to strengthen Norton's position in the premium motorcycle segment globally while preserving its legacy of quality and performance.