TVS Partners Noise To Launch India's First EV-Smartwatch Integration

TVS Motor Company (TVSM) has joined hands with with Noise to launch a Made-in-India innovation that is the industry's first electric vehicle-smartwatch connectivity solution. This technology transforms how riders interact with their electric vehicles by creating a seamless connection between the TVS iQube electric scooter and a specially designed Noise smartwatch edition.

The integration transforms the smartwatch into a mobility companion, giving instant access to essential vehicle information directly to the rider's wrist. Users can monitor vehicle performance metrics, battery status, tire pressure readings, and receive important safety notifications, all while enjoying the smartwatch's complete range of standard functionalities.

Availability and Pricing

The TVS iQube Noise Smartwatch is available exclusively through the official TVS iQube website, offered at an introductory price point of Rs 2,999. Customers will also receive a complimentary 12-month Noise Gold subscription with their purchase.

With over 6,50,000 units sold in India's domestic market, the TVS iQube has established itself as the country's leading electric scooter brand. This alliance with homegrown wearables maker Noise strengthens the brand's commitment to expanding customer options while positioning the smartwatch as an essential mobility tool rather than a lifestyle accessory.

Redefining Urban Mobility

The evolution of smartwatches into productivity and mobility command centers represents a significant shift in connected transportation. This collaboration between TVS iQube and Noise establishes new standards for integrated technology solutions and enhanced customer experiences, making daily commutes more intelligent, secure, and user-friendly.

"We are committed to reimagining the future of mobility by seamlessly blending technology, sustainability, and customer-centric innovation. Our partnership with Noise is a testament to this vision, transforming the smartwatch from a lifestyle device into a smart riding assistant. By integrating the TVS iQube with a connected smartwatch, we are empowering our riders with smarter, safer, and more intuitive journeys while shaping the future of mobility in India," Aniruddha Haldar, Senior Vice President - Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said in a statement.

Amit Khatri, Co-Founder, Noise, said, "At Noise, our vision has always been to build technology that empowers people to live, move, and stay connected with ease. This partnership with TVS Motor Company is a powerful step in that direction, bringing meaningful innovation to the wrist by turning the smartwatch into a mobility companion. As consumers look for smarter, more integrated ways to move through their day, this first-of-its-kind experience reflects our commitment to pushing boundaries, delivering purposeful technology, and shaping the future of connected living in India."