YouTube Videos In India With Clickbait Titles, Thumbnails Will Be Removed Soon

In a bid to handle clickbait videos on YouTube, parent Google will start removing videos, particularly those related to breaking news or current events, which fall under the "Egregious clickbait" category. YouTube parent Google is mulling to increase enforcement against videos where the title or thumbnail promises viewers something that the video does not deliver. 

Also read: OnePlus 13R To Launch On January 7 Alongside OnePlus 13, Company Confirms

This pertains to topics like breaking news or current events, ensuring viewers are not misled about what they watch on YouTube. Google will start removing clickbait videos on YouTube, starting by rolling this out in India over the coming months.

What Is Egregious Clickbait

Egregious clickbait occurs when the video’s title or thumbnail includes promises or claims that aren't delivered within the video itself, especially when that content focuses on breaking news or current events, Google explained in a blog post. 

Such videos can leave viewers feeling tricked, frustrated, or even misled -- particularly in moments when they come to YouTube in search for important or timely information.

"To ensure creators have time to adjust to these enforcement updates, we’ll start by removing content that violates this policy without issuing a strike. And as we continue to educate creators, our enforcement efforts will prioritise new video uploads moving forward," The YouTube Team added in the blog post.