In the first year itself, the TOTMs (The One That Matters) cut through the clutter of automotive awards in India and established itself as one of the most sought after of awards. Laying a strong foundation of credibility is Siddharth Vinayak Patankar, who brings more than 20 years of experience, in the world of television, programming and the automotive industry to the table. Siddharth along with his team members have made the Acko Drive Awards an honest endeavor to not just recognise the best products and people from the auto industry, but also an effort to set new benchmarks for transparency, credibility and relevance. And that is why this is, ‘The One That Matters’: #TOTM.For an automobile to win a #TOTM, it must go through the intense scrutiny of our jury. And there are two sets of multi-skilled jurors dedicated for four-wheelers and two-wheelers, who each bring a unique perspective, knowledge and experience to the process. The Acko Drive Awards will truly recognise the year’s best cars, bikes, scooters, and also technology. Here too we will lean on the expertise of a separate set of jurors who will select the best tech of the year.Yet another jury meet looks at all the communication work done this past year. The Advertising and Communications categories recognise the trendsetters, and the campaigns that grabbed the attention of consumers. And we have not forgotten you, the consumer! You get a chance to win a car or a bike or some other cool prizes, by voting for their favourite vehicle at the Viewers’ Choice Awards.Unique, transparent, credible and true. The TOTMs have set out to become the one that matters. To us, to the industry, and to you.