History of the Splendor
Splendor's journey started in the 1990s, when Hero Honda ruled the roost. India was just opening its economy at that time, and the need for low-cost personal mobility was going through the roof. Splendor, launched in 1994, became a name to reckon with immediately because it had the exact balance of fuel efficiency, longevity, and affordability.
The alliance with Honda gave Hero a solid technological foundation. The Splendor employed Honda's established four-stroke engines, which were popular internationally for their efficiency and durability. This ensured that riders could rely on the machine to run for years with few problems. Hero went on to tune the bike further over the years, introducing new variants, styles, and small enhancements without tampering with the fundamental formula.
Even after the separation from Honda in 2011, Hero MotoCorp continued to maintain the Splendor brand, making it popular and successful. By then, it was no longer a simple motorcycle; it had become a symbol of Indian family trust.
Why the Splendor stands out
Here are some of the reasons why Splendor is the best.
1. Unmatched mileage
Mileage has always been the top priority for Indian buyers. The Splendor consistently delivers 60–70 kmpl in real-world conditions, making it one of the most fuel-efficient bikes in its class. In a country where fuel prices often pinch the average commuter’s pocket, this level of efficiency makes the bike incredibly attractive.
2. Affordable pricing
The Splendor has always been priced for the mass market. Even today, the base variant costs between ₹75,000–85,000 (ex-showroom), depending on the city. This affordability ensures that the bike is within reach for both urban office-goers and rural farmers.
3. Low maintenance
One of the secrets to the Splendor’s success is its low maintenance costs. Spare parts are cheap, mechanics in every town and village know how to fix them, and servicing doesn’t burn a hole in the pocket. This makes it perfect for people who want a hassle-free ownership experience.
4. Wide service network
Hero MotoCorp boasts one of the largest two-wheeler service networks in India. No matter where you are, chances are there’s a Hero service center nearby. This gives Splendor owners peace of mind because help is never too far away.
5. Long-lasting durability
Ask any Splendor owner, and they’ll proudly tell you that their bike has lasted 10–15 years or more. The engine is designed to handle daily wear and tear, rough roads, and heavy loads without major breakdowns. For many, it’s a one-time investment that keeps giving returns for decades.
Different Variants of Splendor
Over the years, Hero has launched several Splendor variants to cater to different needs while keeping the brand’s identity intact. Some notable versions include:
- Splendor Plus: The classic commuter bike with modern updates.
- Splendor iSmart: Equipped with fuel-saving technology that automatically turns off the engine at traffic signals.
- Super Splendor: A bigger, slightly more powerful version designed for those who want extra comfort and performance.
- Splendor Plus XTEC: Packed with features like a digital console, Bluetooth connectivity, and LED DRLs for tech-savvy customers.
By continuously updating the lineup, Hero ensures that the Splendor remains relevant for younger buyers while keeping older loyal customers satisfied.
Market leadership in terms of numbers
The Splendor consistently leads the monthly bestseller lists in India. On average, 2.5 to 3 lakh units of the bike are retailed each month. In fact, in certain years, the Splendor alone has sold more than the total sales figures of certain competitors.
This dominance isn't restricted to the urban markets. In rural India, Splendor is usually the primary choice due to its mileage, price, and ruggedness capabilities. It's not an overstatement that Splendor is as common in villages as tractors or bicycles.
Also, for Indians, purchasing a Splendor is a rite of passage. It's usually the first motorcycle in a household. Dads give it to sons, brothers share it among themselves, and it becomes a part of daily life. So strong is the emotional bond that when families upgrade to cars or larger bikes, the old Splendor remains parked in the garage as a backup vehicle.
Competition in the market
Even though the Splendor is decades old, it continues to face tough competition from companies such as Bajaj Platina, TVS Star City Plus, and Honda Shine 100. These motorcycles emphasise mileage and price but have yet to beat the Splendor out entirely.
What makes Splendor unique is its unrelenting trust factor. Other brands may have marginally improved features or performance on specifications, but the Hero Splendor's reliability factor still outshines the competition.
Future challenges for Hero Splendor
While the Splendor dominates today, the future poses challenges:
- Electric Two-Wheelers: With rising interest in EVs, Hero will eventually have to think about an electric Splendor.
- Young Riders’ Preferences: Many young buyers are now drawn to sporty designs and tech-heavy motorcycles.
- Stricter Emission Norms: Each upgrade to BS6 and future emission standards requires investment and engineering changes.
Hero MotoCorp has already started addressing some of these issues with the Splendor XTEC and other modern updates, but a bigger leap may be required in the coming decade.
Frequently asked questions
