2023 Tata Safari, Harrier Facelift Unveiled; Bookings Open

Tata Motors has officially revealed the 2023 Safari and 2023 Harrier ahead of its launch later this month. Additionally, the company also commenced bookings for its highly anticipated new SUV models at an initial token amount of Rs. 25,000. According to Tata, the new Harrier and Safari have been developed under a well-defined Persona strategy, aiming to exceed the expectations of their respective customer segments. Both vehicles have undergone a complete reimagining to cater to distinct consumer preferences.

The 2023 Tata Harrier boasts a more dynamic and sportier design, appealing to young consumers. It will be introduced in four distinct variants: Smart, Pure, Adventure, and Fearless, offering a unique combination of design and features.

Notably, the 2023 Harrier introduces several segment-first features, including ADAS with adaptive cruise control, 7 airbags, a smart e-shifter, paddle shifters, and dual-zone fully automatic temperature control, among others.

On the other hand, the 2023 Tata Safari is said to elevate the luxury and comfort quotient through a blend of materials, digital controls, and premium finishes. The 2023 Safari will also be introduced in four variants: Smart, Pure, Adventure, and Accomplished.

The 2023 Tata Safari SUV is equipped with bi-led projector headlamps, a gesture-controlled power tailgate, a 12.3-inch Harman Infotainment system, Harman Advanced AudioworX with 13 JBL modes, and 19-inch alloy wheels.