Royal Enfield has been on a launch spree since 2022. In a span of three years, the brand has already launched four new motorcycles - Hunter 350, Super Meteor 650, Himalayan 450 and the Shotgun 650. Making the brand’s current portfolio the most diverse in more than a century. Whether you’re looking for a cruiser, an adventure bike, or a quintessential roadster that exhibits regality, the brand has you covered. This naturally piqued interest among several enthusiasts, which in turn trickled onto social media with the brand’s YouTube channel hitting the most number of subscribers in 2024.
A healthy subscriber base on YouTube speaks volumes as to how brand has become more relatable to millennials and GenZ. Moreover, achieving this feat is nothing short of spectacular, and we at Acko Drive also realise that this wouldn’t have been possible without a solid team with a proper strategy.
So, we have also decalred the PR and Communication team of Royal Enfield as the the winner of the Best Ad for its #BulletMeriJaan campaign. Reviving the Royal Enfield Bullet was nothing short of nostalgia and the campaign was successful in upholding that emotion. It echoed with its audience which in turn further made it relatable as well.
