2024 Acko Drive Award: Hardik Pandya's The Brand Ambassador Of the Year

Indian cricket player, Hardik Pandya, has been crowned the 2024 Acko Drive Awards Brand Ambassador of the Year for his contribution to the Hyundai Exter’s advertising campaign. 

The Exter is a significant product for Hyundai India and it needed a big push to make a mark for itself in the segment dominated by the Tata Punch. The Exter proved its mettle as it helped the brand increase its market share in the country. 

The jurors of the Communications Jury meet of The One That Matters found a strong connection between Hardik Pandya and the Exter as both needed a push to come up in the world and make a mark for themselves. Like the Exter, Pandya also comes from humble beginnings and has worked hard to become the captain of one of Indian Premier League’s biggest teams, Mumbai Indians. 

Pandya extends his gratitude for the award, adding “The Brand Ambassador of the Year award is a new one for more.” He further added, “I’ve been following the Hyundai brand for a long time and it is an awesome experience to associate with them.”