Amrit Baid To Head Marketing & Customer Journey For Mercedes-Benz India

Mercedes-Benz India has announced a significant change in its Sales and Marketing leadership. Effective February 1, 2024, Amrit Baid will assume the role of Head of Marketing and Customer Journey. Currently part of the Region Overseas Marketing team at Mercedes-Benz Malaysia in Kuala Lumpur, Amrit brings a wealth of experience to his new position.

Amrit Baid takes over from Pradeep Srinivas, who is transitioning to a global role as Manager of Digital Marketing Solutions & Data Analytics at Mercedes-Benz AG Headquarters. Pradeep, who joined Mercedes-Benz in 2011 and initially led the marketing function, played a pivotal role in introducing online sales during his tenure. This initiative laid the groundwork for various innovative online sales approaches. Additionally, Pradeep spearheaded impactful marketing campaigns, orchestrated innovative product launches in India, and was instrumental in establishing the data and analytics team in the country.

Amrit Baid's career with Mercedes-Benz began in 2013 as part of the CAReer program in India. Over the years, he successfully executed numerous brand campaigns, supported multiple product launches, and introduced various digital products and innovations. In 2021, Baid transitioned to the Region Overseas Marketing team in Malaysia, focusing on Digital Customer Experience.

Notably, he played a key role in enhancing customer experience by optimizing digital touchpoints. Baid also contributed significantly to auditing customer journeys and improving efficiencies for marketing teams across multiple countries, particularly those implementing the new 'Direct to Customer' business model.