Auto Sales February 2026: Royal Enfield Sales Rise 11% YoY

Royal Enfield recorded total motorcycle sales of 1,00,905 units in February 2026, reflecting an 11% increase compared to 90,670 units sold in the same month last year.

Domestic performance remained the primary growth driver, with sales rising 13% to 91,248 units, up from 80,799 units a year earlier. Export volumes, however, saw a marginal dip of 2%, falling to 9,657 units from 9,871 units in February 2025.

On a year to date basis, the company reported total sales of 11,26,325 units, marking a 24% increase over 9,08,879 units recorded in the corresponding period last year. Domestic volumes grew 24% to 10,06,937 units, while exports registered a 27% rise to 1,19,388 units.

The company continues to witness steady demand across markets and is preparing for future growth through capacity expansion. 

Parent company Eicher Motors has approved an investment of ₹958 crore towards a brownfield expansion at Royal Enfield’s Cheyyar manufacturing facility in Tamil Nadu. Once completed over the next 18 months, the project will increase annual production capacity from 14.6 lakh units to 20 lakh units.

Alongside its sales performance, Royal Enfield has also maintained momentum through brand and community initiatives. The company recently brought its HunterHood street culture platform to Shillong, centred around the Hunter 350. It also completed the Desert Cruise Ride 2026, a multi-city riding event held across Rajasthan from February 12-22.

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