Auto Sales October 2023: Ather Does 30 Per Cent Month On Month Growth

Ather Energy reported retail sales of 8,113 units in October 2023, representing a 13.45 per cent month-on-month increase from September's 7,151 units. Ather Energy started the festive season, by delivering 10,056 scooters to customers, registering close to 30 per cent month-on-month growth. With Diwali around the corner, the company expects this positive momentum to continue.

The company initiated a 100 per cent on-road financing plan for electric two-wheelers in July. Within a month, a 60-month loan product was introduced, resulting in monthly EMIs as low as ₹2,999. This could be a major contributing factor to the increased sales for the Ather Brand.

The company expanded its presence internationally by announcing the opening of the first Experience Centre in Nepal on November 5. Additionally, they launched in Jammu, increasing the total count of Experience Centres in India to 150.

Ather's current portfolio includes the Ather 450X and Ather 450S. We are anticipating the addition of a third scooter to this range soon.