Bentley Announces Actor Priyanka Chopra Jonas As New Global Brand Ambassador

British luxury car marquee Bentley Motors has announced Indian actor and producer Priyanka Chopra Jonas as its new global brand ambassador. The ultra-luxury automaker’s announcement is accompanied by a new campaign, as it reaches out to a wider, more diverse global audience. The carmaker will be releasing a documentary-style film with Priyanka, scheduled for premiere in a few weeks, wherein the actor will be seen speaking candidly about her life, career, and creative outlook.

The campaign has been shot by photographer and filmmaker Greg Williams, and has been shot with Chopra Jonas at Sony Studios in Los Angeles, USA. It also features the new Bentley Continental GT in a subtle nod to the brand. Bentley is seen moving towards a different style connection with the audience in its latest campaign, as opposed to the traditional product-centric advertisements.

Priyanka Chopra Jonas joins several global ambassadors on Bentley’s roster, including Co-Creative Directors Greg Williams and Mai Ikuzawa, who were brought onboard by the brand in September last year.

Speaking about the association, Priyanka Chopra Jonas said, “I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.”

Ben Whattam, Marketing Director for Bentley Motors, said, “Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.”

Notably, this is one of Priyanka’s first automotive brand endorsements in her career spanning over 25 years. Indian viewers would remember the actor as the face of Hero Honda’s “Why should boys have all the fun?” campaign for the Pleasure scooter back in 2006.

Apart from Bentley, the actor is also a UNICEF Goodwill Ambassador. She’s also the brand ambassador for Bulgari Tiffany & Co., Anomaly Haircare (Founder), and more. On the work front, the “Fashion” star was last seen in the Amazon Prime produced ‘The Bluff” released earlier this year. She will be seen in SS Rajamouli’s upcoming flick Varanasi, slated for a global release in 2027.