Auto Sales October 2025: Tata Motors Gains Second Position in Indian Market

Tata Motors Passenger Vehicles achieved second position in October 2025, ending a four-month period marked by variable performance but culminating in market leadership gains. The company sold 61,295 units in October 2025, representing a 26.6% increase from 48,423 units in October 2024. This performance placed Tata Motors ahead of Mahindra & Mahindra and Hyundai Motor India in the Indian passenger vehicle market rankings.

The four-month sales journey from July to October 2025 revealed the trajectory of Tata Motors' market recovery. In July 2025, the company registered 39,521 units in passenger vehicles, recording a 12% decline from July 2024 figures. The market share during this period stood at 11.4%, placing Tata Motors in the fourth position among manufacturers. August 2025 showed some stabilisation with 41,001 units sold in the domestic market, representing a 3% decline on a year-on-year basis. However, a significant shift occurred in September 2025 when the company reported 59,667 units, marking a 45% increase from September 2024. This performance elevated Tata Motors to second position, ahead of competitors. 

October's sales of 61,295 units consolidated the company's market position. Tata Motors registered a second month of record-breaking wholesale volumes. The company delivered over one lakh units between Navratri and Diwali, reflecting a 33% increase in festive period deliveries.

SUVs formed the backbone of Tata Motors' sales performance throughout this period. In October, SUV sales exceeded 47,000 units, accounting for 77% of total monthly sales. The Nexon emerged as the strongest performer, recording 50% year-on-year volume growth in October. The model's multi-powertrain offerings in petrol, diesel, compressed natural gas and electric variants contributed to this expansion.

The Harrier and Safari combination registered 7,000 units in October, driven by the introduction of the Adventure X variant. Harrier electric vehicle sales gained momentum, with certain variants recording waiting periods extending up to 30 weeks. The Punch maintained its position as a volume driver, though it experienced some volatility across the four-month period. In July, Punch sales stood at 10,785 units but declined to September levels before recovering in October. The Tiago and Altroz contributed to portfolio sales, with both models showing growth in September, recording 8,322 units and 4,168 units respectively.

Tata Motors' electric vehicle division emerged as a standout performer. In October 2025, the company achieved all-time high EV wholesales of 9,286 units, representing a 73% year-on-year increase. This surge was powered by the expanding electric vehicle portfolio and changing customer preferences. July's EV sales reached 7,124 units with a 42% year-on-year growth rate. August witnessed a 44% increase in electric vehicle sales compared to the previous year, driven by models including Nexon EV, Tiago EV and Punch EV. The electric vehicle segment contributed approximately 26% to quarterly sales, reinforcing Tata Motors' leadership in India's electric mobility sector.

Market share improved significantly over the four-month period. July's 11.4% share expanded to 15.8% by September, reflecting a 4.4 percentage point gain. The company's second position retention in October reflected consolidated market presence behind Maruti Suzuki, which maintained dominant market share throughout the period.

The company's performance during August proved to be a transition month ahead of festive season demand. GST rate reductions announced in late September provided financial incentives for customers, contributing to October's sales surge. Price reductions on certain models reached up to Rs 1.55 lakh, facilitating purchase decisions. The four-month trajectory demonstrated Tata Motors' capability to recover from mid-year slowdown through product portfolio expansion, electric vehicle uptake and festive season momentum.