EICMA 2023: Royal Enfield Custom Hunter 350 Pops Up At Company’s Stall

Royal Enfield unveiled two custom models of its most accessible motorcycle, the Hunter 350, at EICMA 2023. Royal Enfield's extensive J-platform 350 cc range of bikes offers different characteristics and styling, where the Hunter 350 stands out as the sportiest and most affordable model among them making it a perfect pick for customisation.

One of the customs was a cafe racer. Key highlights of this build included its unique fairing and an appealing pink colour scheme. The half fairing extends just below the fuel tank, and the bike dons lowered clip-on handlebars, for a more focused riding posture. The seat and rear subframe have been entirely redesigned to bring the essence of a cafe racer. Aero covers are seen on the wheels, and the final touch is the aftermarket free-flowing full system exhaust, along with slick tyres.

The other special build of the Royal Enfield Hunter 350 shown is named King Nerd 350. Unlike a radical overhaul of components, this build maintains most of the stock motorcycle elements. However, it focuses on artistic and stylistic enhancements to showcase individual personality. The grey base coat serves as a backdrop for flashy orange accents.

The fuel tank features artistic patterns which continue on the custom rear subframe and rear cowl. The seat is adorned with horizontal orange stripes, and beneath it, there's a leather add-on with orange contrast. Additionally, the King Nerd 350 has upsized tyres which give it a beefy look.There is an aero cover on the wheels and a headlight cowl that is reminiscent of the Scram 411. 

Hunter 350 stands as Royal Enfield's most budget-friendly offering from its new J-platform. It targets an audience seeking a Royal Enfield experience without a hefty price tag. It's famous for its accessibility with features like a lower seat height, smaller wheels, and an affordable price point. The 350cc engine delivers performance and low-end torque, making the Hunter 350 an easy bike for city riding.

Although these custom bikes will not enter production, it would be nice to see some inspiration taken from these for future Royal Enfields.