Ferrari Postpones Second Electric Car to 2028 Amid Weak Demand for High-Performance EVs

Ferrari has pushed back the launch of its second fully-electric vehicle from 2026 to at least 2028 due to weak consumer demand for high-performance luxury EVs, according to two unnamed sources familiar with the matter. The delay underscores the broader challenge automakers face in generating sustainable interest in electric sports cars, particularly from buyers who value traditional performance characteristics such as engine sound and sustained power output.

The Italian marque, known for its signature V8 and V12 engines, has gradually ventured into electrification since 2019, offering hybrid models such as the SF90 Stradale and 296 GTB. Its first battery electric vehicle (BEV) is still on track to be revealed in a three-stage process beginning this October, culminating in a full unveiling in spring 2026. However, the second EV, which was originally planned for release around the end of 2026, will now be delayed by at least two years.

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One of the sources told Reuters that Ferrari’s internal expectations for demand in the high-performance EV segment are currently “zero.” The source added that the market’s tepid interest will also give Ferrari additional time to further refine its in-house EV technology, although the lack of genuine demand remains the primary reason for the delay.

Ferrari has not officially commented on the reported delay, and both sources requested anonymity due to the sensitivity of internal planning discussions.

The company has remained tight-lipped about the second EV project, which has yet to be publicly acknowledged beyond earlier reports of development. Insiders suggest the first Ferrari EV—co-designed with former Apple Chief Design Officer Jony Ive—will serve more as a symbolic debut rather than a mass-market offering. It is expected to cost over $500,000 and will reportedly be a large, unconventional model that avoids SUV classification.

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In contrast, the second EV was internally regarded as the cornerstone of Ferrari’s future electric lineup. Unlike the first car, it was envisioned as a higher-volume product aligned with Ferrari’s traditional model strategy of producing 5,000–6,000 units over a five-year lifecycle. That volume, however, is deemed unfeasible under current market conditions.

Ferrari’s decision mirrors similar shifts across the high-performance automotive sector. Lamborghini, also based in Italy and owned by Volkswagen Group, has delayed its first EV launch to 2029. Porsche has scaled back EV production following lacklustre demand for its Taycan and electric Macan SUV. Stellantis-owned Maserati scrapped plans for an electric version of its MC20 supercar earlier this year.

Across the industry, EV adoption has been slower in the ultra-luxury and performance segments, largely due to concerns around weight, driving dynamics, and the absence of engine sound, core aspects of the traditional supercar experience.

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Ferrari is scheduled to present its new long-term business plan on October 9, where more clarity is expected regarding its electrification roadmap and broader product strategy. For now, the company appears to be taking a cautious, phased approach to electrification, ensuring that performance standards and brand identity are not compromised in the transition.