Goodyear Unveils New Line of Filter and Battery Products in India

Goodyear has tied-up with Assurance Intl to announce a new line of filters and batteries.

The Goodyear Tire & Rubber Company and Assurance Intl Limited has unveiled its new range of filters and batteries that will be manufactured, marketed, sourced and distributed in India. Assurance Intl, which is a part of the Satya Group, is under an official licensing collaboration with Goodyear. Apart from India, Goodyear's new line of battery and filter products will be sold in South Asia, Southeast Asia, Australia and New Zealand. These include markets like Vietnam, Sri Lanka, Thailand, Malaysia, Maldives and 13 other countries.

Goodyear Filters have a specialised range of air, oil, cabin and fuel filters for motorbikes, passenger cars, SUVs, tractors and trucks as well as construction, industrial and marine equipment. Goodyear Batteries, on the other hand, will cater to the two-wheeler segment, four-wheeler segment, commercial segment and inverter segment in India.

Goodyear and Assurance Intl is expected to launch their new line of filter and battery products by the end of August 2023. Assurance Intl will expand its distribution and provide after-sales assistance to consumers in Australia, Bangladesh, Bhutan, Brunei, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, New Zealand, Nepal, Pakistan, Singapore, Sri Lanka, Thailand, Timor – Leste and Vietnam markets.