Google Cloud Becomes Formula E Principal Partner in Multi-Year AI-Driven Deal

Formula E and Google Cloud on Monday announced a multi-year partnership, in a bid to deploy artificial intelligence (AI) across the racing ecosystem. At the core of the partnership is the aim to demonstrate the capabilities of AI to generate positive impact across Formula E's business operations -- including everything from race management to development and the fan experience.

This multi-year arrangement builds upon the official partnership initially established in January 2025. Google Cloud's elevation to Principal Partner involves Formula E adopting additional Google Cloud technologies for its operations, such as integrating Gemini models throughout its ecosystem to accelerate performance, deliver faster and more efficient operations, and showcase innovation on a global platform.

"Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole. We are already pushing the boundaries of technology in sport, and this Principal Partnership confirms our vision. The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimisation and strategic decision-making, both for the Championship and for our global broadcast audience." 

"This collaboration will redefine how fans experience our races and set a new benchmark for technology integration in sport worldwide," Jeff Dodds, CEO of Formula E, said in a statement.

For the latter initiative, Formula E used Google's AI Studio and Gemini models to map the optimal route for the GENBETA car's mountain descent and helped identify and analyse optimal braking zones so the car could generate sufficient energy through regenerative braking to complete a full lap of the Monaco circuit.

“Formula E is a hub of innovation, where milliseconds can define success. This expanded partnership is a testament to the power of Google Cloud’s AI and data analytics, showing how our technology can deliver a competitive advantage in the most demanding scenarios," said President of Google Cloud EMEA, Tara Brady.

The expanded partnership signals Formula E's commitment to leveraging cutting-edge AI technology to enhance operational efficiency, technical innovation, and spectator engagement whilst positioning the championship at the forefront of technological advancement in motorsport.