
Entry-level motorcycle captures the hearts and wallets of Indian customers
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Entry-level motorcycle captures the hearts and wallets of Indian customers
Honda Motorcycle & Scooter India (HMSI) is celebrating a shining success story. The company's entry-level motorcycle, the Honda Shine 100, has completed its first year in the market and with exceeding expectations it has sold over 3 lakh units. This achievement marks a significant comeback for Honda Motorcycle & Scooter India in the 100-110 cc segment. To commemorate this milestone, HMSI held mega-delivery events across various Indian cities.
Honda Shine 100 carries forward the legacy of the trusted Shine brand. It has a 98.98 cc single-cylinder air-cooled engine featuring Honda's Enhanced Smart Power (eSP) technology. While it produces a modest 7.28 bhp and 8.05 Nm, this combination offers both reliable performance and excellent fuel efficiency, making it an ideal choice for budget-conscious riders. The engine is paired with a 4-speed gearbox. Honda Motorcycle & Scooter India further sweetens the deal with a class-leading 10-year warranty package (3 years standard + 7 years optional extended warranty).
Honda Shine 100 skips on fancy extras and difficult-to-use features, instead focusing on what first-time motorcycle buyers care about most – low price, good reliability, and saving money on gas. With a starting price of ₹ 64,900 (ex-showroom Delhi), it's an easy-to-afford option for many Indian customers. With its impressive sales figures and strong customer reception, the Honda Shine 100 is well-positioned to maintain its positive run in the entry-level motorcycle segment at least in the near future.
Expressing his gratitude for the milestone, Mr Yogesh Mathur, Director of Sales and Marketing, at Honda Motorcycle & Scooter India, said, “We are ecstatic with the response Shine 100 has received in its first year of launch. Establishing itself as a strong contender in the segment, the Honda Shine 100’s contemporary design, superior mileage, and attractive value-for-money package resonate with a wide range of customers. We are grateful for the trust and support of our customers, and we are confident that Shine 100 will continue to delight customers in the entry-level motorcycle segment.”
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