Jaguar Land Rover Sales Grow In FY24, 3582 Units Sold

Jaguar Land Rover (JLR) has reported a year-on-year growth of 93 per cent. The company sold a total of 3582 units in the 2023-24 Financial year. The significant growth comes from having a low base in FY23 and the introduction of products like the Velar facelift, Range Rover and the Defender 130.

Range Rover and Defender continue to lead with a YoY increase in sales of 250% and 150% (YTD), respectively, contributing to over 75% of the current order book. In the third quarter of FY24, JLR India sold 1226 units which marked a growth of 74% year-on year.

While the percentage increase in the numbers is good news for JLR, when compared to Mercedes-Benz India, BMW and even Audi, these numbers are paltry. Mercedes-Benz sold over 17,408 units, Audi too sold 7931 units and BMW sold 13,303 units (add MINI to that list and the figure crosses the 14000 mark).

While the sales figures of its rivals are of the calendar year 2023, JLR still has 3 months to go, before it closes its annual sales calendar. However, it will have to remain content with the 4th place given that its competitors too have had a good year.