Jaguar Land Rover (JLR) plans to enter India's electric vehicle market in 2027 with the launch of the Range Rover Electric and Range Rover Sport Electric, as the luxury automaker looks to tap growth opportunities in the country's premium EV segment. The company also plans to introduce the new Jaguar GT next year, JLR India Managing Director and CEO Rajan Amba was quoted as saying by PTI.
The launches will be spread across different periods in 2027, Amba said, adding that the company believes the timing is right to bring its electric offerings to India.
"Electric is the way forward," he said, adding that the timing was appropriate for the company to enter the Indian electric vehicle market.
JLR India currently does not have an electric vehicle in its portfolio. However, the company is encouraged by the growth in EV adoption over the past year, both in the premium category and more accessible segments.
The automaker plans to initially bring the electric models to India through imports to gauge customer response before assessing the market potential.
"We've seen brands in the more accessible segments also gain, and I think that we should also see a lot of benefit from it," Amba said.
He cautioned that it was too early to determine how Indian buyers would respond to JLR's electric models, given that this would be the company's first entry into the domestic EV market.
What Are The Key EV Considerations
Amba said electric vehicle adoption was progressing at different rates across countries and consumer segments. Charging infrastructure and resale value continue to influence purchase decisions, although both areas have seen improvements.
"There's a lot of infrastructure work to be done. There's a lot of peace of mind to be given to customers in terms of charging infrastructure, in terms of resale values, etc., but all of that has been improving, infrastructure-wise, resale value-wise," he said.
He added that the fundamentals of India's EV market were strengthening, supported by improvements in charging infrastructure and initiatives taken by the Central and state governments, including incentives for electric cars.
"For us, it's been on the cards as a global company. There was always a plan to launch electric, and I think the timing for us is going to be good," he said.
JLR Targets 40 Retail Outlets In India By Year-End
Alongside its upcoming product launches, JLR is looking to expand its retail network and improve customer accessibility in India.
The company expects to increase its retail outlet count to 40 by the end of 2026, compared with 25 a year ago, Amba said. The expansion, combined with competitive pricing, is expected to support its growth strategy.
"Certainly we see India as a growth market. That's for sure," he said.
Amba also said JLR India's order banks remained healthy, with monthly order intake continuing to be strong. The company typically records stronger business in the second half of the year because of the way its supply chain is structured.
India-UK FTA Triggers Demand Increase For Select Models
Commenting on the impact of the India-UK free trade agreement (FTA), Amba said JLR had seen a surge in demand following price reductions on certain models.
He cited the example of a vehicle whose price had declined from around ₹4.25 crore to ₹3.5 crore after the revision.
However, he said it was too early to quantify the overall impact of the trade agreement, as the revised prices had been in effect for only a few months.
According to Amba, the company would need to complete a full 12-month period to compare sales growth against the corresponding period before the FTA and arrive at a more definitive assessment.
Defender Orders Likely To Grow 20% With Localisation
JLR also expects orders for its Defender brand to increase by around 20 per cent from current levels following localisation, Amba said. He clarified that the growth projection applies specifically to the Defender brand.
The company intends to pass on the benefits of localisation to customers, following an approach it had previously adopted with the Range Rover brand.
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JLR India EV strategy
Luxury electric cars in India
JLR India retail expansion
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India-UK Free Trade Agreement
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Suggested Subheadings
JLR Plans First Electric Vehicle Launches In India In 2027
Charging Infrastructure, Resale Value Remain Key EV Considerations
JLR Targets 40 Retail Outlets In India By Year-End
India-UK FTA Triggers Demand Increase For Select JLR Models
Defender Orders Expected To Grow 20% With Localisation
Editorial note: The copy retains the quotes as provided and does not introduce additional product specifications or launch details. The reference to 40 retail outlets is framed as a target for the end of 2026.
